947 has been ranked the biggest regional station in Gauteng


196 days ago

The 947 on-air team.

The latest BRC RAM figures are out and show that 947 has crossed the milestone of 1 million listeners per week. The survey indicated that 947 has 1,055,000 listeners, up from 704,000 year-on-year – a huge leap and one that makes 947 the biggest regional station in Gauteng.

947's sister station, Kfm 94.5 in the Cape also delivered a strong performance, showing a jump from 726,000 to 810,000 weekly listeners year on year, and making Kfm 94.5 the biggest regional music station in the Cape.

Primedia Broadcasting is thrilled to have grown audiences to this size, saying that it validates many of the strategic decisions that have been made in the past two years.

We have conducted major annual market studies for the last two years, which have informed a lot of the changes that have been made on the stations.

Ravi Naidoo, 947 Station Manager

Anele & Ravi Naidoo

On the back of the market studies, regular Auditorium Music Tests (AMTs) and focus groups, the sound of the station was refined to reflect 947's target audience needs.

There were also some major line-up changes across the board on both stations, which included new drive-time shows. Anele Mdoda and her Breakfast Club took over 947’s morning drive in April 2017, with 947’s rising stars Greg & Lucky taking over the afternoon drive in January 2018.

Kfm brought Darren Simpson, Sherlin Barends and Sibongile Mafu to the breakfast show and Carl Wastie took over the afternoon drive on Kfm.

In addition to the music and personalities, 947 undertook major brand changes to align the look and feel of the station with what the station has to offer. This was then communicated through billboards, television commercials, and numerous activations, getting the stations out into the streets and communities which they serve.

Grant & Anele

Numbers are one of various metrics we use to measure success.

Omar Essack, Primedia Broadcasting CEO

What is also important to us is high levels of engagement and responsiveness because these also indicate to us that we are on the right track. Some evidence of this is our sold-out events – consistently sold out Huawei KDay and Huawei Joburg Day with 947 and the upcoming Discovery 947 Rhythm Run, which is also sold out.

Omar Essack

via GIPHY

The BRC RAM survey will be available soon from www.brcsa.org.za.

Thank you so much for the love and support, Joburg!

If you love Joburg, 947 loves you.

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