[Watch] 'You take Main Street, ne? Naai, you take Ngcobo Street!'

145 days ago

In December last year, the advertising regulator banned Chicken Licken’s “Legend of Big John” TV ad.

The advert tells the story of the 1650 journey of a black South African who colonises Europe.

The Advertising Regulatory Board ruled that the ad trivialises colonialism in a way that is “upsetting for many South Africans”.

Chicken Licken’s new ad “The Bootless Bandit” tries again.

The Money Show’s Bruce Whitfield interviewed branding and advertising expert Andy Rice.

I think you can argue quite reasonably that this is glorifying colonialism again but on a different continent... It’s a rather random piece of creativity…

Andy Rice

Listen to the interview in the audio below (and scroll down to watch “The Bootless Bandit” and “Legend of Big John”).

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:

Subscribe to our Business Wrap Newsletter

This article first appeared on 702 : [Watch] 'You take Main Street, ne? Naai, you take Ngcobo Street!'



Recently heard on air

Post Malone - Better Now

ON AIR 947 Weekend Breakfast with Lusky and Hulisani NOW PLAYING Post Malone - Better Now
Recently played