The Baby Box Project - Give gifts of hope to new moms

Help make a difference with The Baby Box Project and the 947 Breakfast Club

The only thing the 947 Breakfast Club loves more than making your mornings, is making a difference and with the Covid-19 pandemic putting incredible financial strain on so many people, there's never been a better time to lend a helping hand. That’s why Anele, Frankie and the team have decided to raise funds to buy baby essentials for new mothers who find themselves in dire need during the lockdown.

To make this possible, they’re joining forces with The Baby Box Project, an inspiring organisation that has been gifting underprivileged new mothers with much-needed baby essentials since 2014.

The 947 Breakfast Club is calling on people across Joburg and beyond – people like you – to get involved by donating to this cause. No matter how small your contribution, it’s guaranteed to make a difference.

Everything you need to know about The Baby Box Project

Many mothers in our country lack a support system and face desperate poverty. A feeling of immense hopelessness often steals the joy that a new baby should bring. The Baby Box Project seeks to impart hope to these new moms, and to offer kindness and support in their moment of deepest vulnerability. Statistics show that a vulnerable mom is most likely to abandon her baby in the first 6 days after birth. During our visits to mothers in government hospitals, we personally hand over a hamper of baby essentials, affording them the dignity of taking their baby home in new clothes. For many moms this is a turning point, and they take on motherhood with fresh courage and commitment.

What is a Baby Box?

A “Baby Box” is a reusable bag containing essential toiletries and clothing for a newborn baby. Should you like to make one up yourself for donation please follow the list on We have drop off points in Bryanston, Greenside and Centurion. Addresses can be found on our website.

What can you do?

The Baby Box Project is run by volunteers and funded entirely by donations, either financial or in kind. The value of a Baby Box hamper is approximately R350. Donations big and small help us to continue our hospital visits and turn the tide of baby abandonment in Gauteng.

Make your donation


Account Holder: The Baby Box Project
Bank Name: Standard Bank
Account Number: 424783738
Account Type: Savings Account
Branch Code: 019205
Branch Name: Sandton,
Reference: 947

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